Terry Humphrey is not your everday executive coach. She brings personality to her profession and needed a brand that reflected both fun and excellence. Terry approached The A Group to help create this brand, beginning with brand identity and applying it to marketing materials such as business cards and stationery, to a brand new website on TAG Tools. Fun images depicting executives as heroes, wth catchy, tongue-in-cheek phrases that also serve as promises to Terry's clients, make Terry stand out from the crowd.